Compare and contrast the flood story Free Essay Example, 1000 words

Birds are used to determine whether the flood waters have been abated enough to reveal dry land anywhere, in both accounts. Nevertheless, it is important to note that there are differences between Hebrew Bible and the Epic of Gilgamesh. The difference is seen in the persons of the chief actors and initiators of the plan. In the Hebrew Bible, Jehovah is the only One who tells Noah concerning the impending flood and tells him to make an ark. Conversely, in the Epic of Gilgamesh, a pantheon of gods acts. The mode of communication concerning the flood also differs. In the Hebrew Bible, God speaks to Noah directly while in the Epic of Gilgamesh, Utnapishtim is spoken to through a dream. Despite the fact that both Noah and Utnapishtim find salvation from the flood in the ark, Utnapishtim’s ark is a square, while Noah’s a rectangle. The descriptions of the flood in the two accounts also differ from each other. In the Epic of Gilgamesh, the flood which covers mountains and the entire land with water is solely rain water. We will write a custom essay sample on Compare and contrast the flood story or any topic specifically for you Only $17.96 $11.86/pageorder now In Genesis 6:7-11, besides the great rain, some water also violently emerge from beneath the earth. There is also time disparity in the two accounts. For instance, according to Genesis 7: 12 the flooding took 40 days and night. On the contrary, the Epic of Gilgamesh portrays the flood as having taken 6 days and nights. According to Heidel, there are also differences in detail between the two accounts, following the cessation of the outpour. While in both accounts, birds are released to help find land, in the Biblical account (as is seen in Genesis 8: 6-12), a raven and three doves are released. In the Epic of Gilgamesh, a dove, a raven and a swallow are sent. Secondly, although both arks rest on a mountain, there are still prevailing differences between the two accounts. In Noah’s case (according to Genesis 8: 4), the ark rests on Mount Ararat. Utnapishtim’s arc rests on Mount Nisir. These mountains are approximately 300 miles apart (Heidel, 75). After coming out of the ark, both Noah and Utnapishtim are portrayed as having found favor before God, or gods, respectively. It is for this that both characters received benedictions from god(s). However, Noah’s blessing is commensurate with his mandate of populating the earth and having dominion over all creation, according to Genesis 9: 1-3. On the other hand, Utnapishtim is granted eternal life. Conclusion: The Significance of the Similarities and Differences It is a matter of significance that there are similarities and differences between the two aforementioned accounts.

Snowball from Animal Farm and Leon Trotskys Roles in the...

My Research Question: How was the affect of Leon Trotsky and Snowball? Throughout time, people learned about history from books, websites, articles, and magazines to gain their understandings of History. Leon Trotsky played an important role in the Russian Revolution and so did the character of Snowball from the novel Animal Farm. Their life actions had a positive affect towards history even though their goals were never accomplished. Leon Trotsky Leon Trotsky was the chairman of the Military Revolutionary Committee of the Petrograd Soviet. The organization was that, under Lenin’s direction, that shown the overthrow of the state which is called or known â€Å"The October Revolution† Since the Revolt is originated into Civil War, It was a†¦show more content†¦Snowball believes in a sustained revolution: He claims that in demand to support and defend Animal Farm and toughen the certainty of Old Major’s dream of a life without humans, mixt up rebellions in other farms throughout England. Napoleon always disagrees with Snowball’s ideas because he doesn’t want him to lead Animal Farm. Snowball is eventually forced out of the farm when Napoleon uses his guard dogs to attack Snowball. After that, he is blamed for issues of the farm, and it is claimed that he was in support of Mr. Jones at the beginning. Even though he fought for Mr. Jones and the shorts offends are distorted to wounds Napoleon perpetrated on him, those faulted of associating him are achieved after being required to profess, or declare, and a compensation is proposed for his capture. Snowball is a very imaginative and knowing pig that manipulated others to his side. It is never revealed of what has happened to him after he escaped, although in the 1950s film adaptation it is implied that the dogs killed him. Nevertheless, he is shown escaping the dogs and surviving in the 1999 live action film adaptation. How does Snowball relate to Leon Trotsky? Built on Leon Trotsky, Snowball is one if the 2 pigs who develop as leaders of the animals after Old Major dies. Both, Trotsky and Snowball’s similarities are both physical and mental for example: The name Snowball reminds an image of whiteness,Show MoreRelatedAnimal Farm By George Orwell1263 Words   |  6 PagesIn the book Animal Farm, Orwell tried to get many points across to his readers with his novel. One of his goals in this book was to portray the Russian Revolution of which resulted in a totalitarian, and more deadly government than the government of which had been overthrown. In doing this, Orwell made his characters parallel to those of which played major roles throughout the Russian Revolution. 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Marketing Strategy

Question: Write and make a presentation on marketing objectives, marketing strategy and action programs for the new product. Answer: Marketing Objectives for the first six months The marketing objectives of this product, G RO Carry-on Luggage should be in sync with the fact that is a new product launch in Australia. The 3 marketing objectives of this product till 6 months of launch should be the following 1. Creating brand awareness As G RO Carry-on luggage is entering the Australian market for the first time, it is evident that the prospective consumers of the products will not be able of the qualities and uses of the product. Thus, it becomes imperative for the company to first make the consumers aware of the product and make them know of the qualities of the product and how it varies from other similar products or how is the breaking the market. Once significant customer awareness is generated, this would lead to trials. Consumers would want to try out the product, G RO Carry-on Luggage to find out whether or not they like it. Satisfied consumers would reuse the product and also eventually become advocates of the product. This is typically how the entire marketing cycle should be. Brand Awareness Trials Re-purchase Brand Advocates 2. Customer Acquisition As G RO Carry-on Luggage is a new product in Australia, it becomes imperative for the product to start amassing a loyal customer base. Therefore customer acquisition should be a target for the first six months. Customer Acquisition management should be made an integral part of the marketing objective for the initial six months. This would include lying down of set methodologies and process to identify and acquire new customers and manage old customers to ensure high retention ratio. It has been statistically proven that new product launches have a high success probability if the customer acquisition strategy is right and implemented in a smooth way. Customer is always the king and we should try to acquire and manage it from day one. And it becomes more important as G RO Product is a new launch. 3. Customer service A customer who is a new buyer of G RO Carry-on Luggage will not be a loyal customer initially. It is imperative for the company to retain this customer and ensure that the customer does not face any service quality issue. This reasons for this is Customer acquisition is a costly affair and retaining them is of prime importance. Customer retention is always cheaper than customer acquisition. Loyal customers would eventually become brand advocates of the product. They would promote G RO Carry-on luggage through would on mouth and the product thus would gain a free advocated PR. Quantifying the above three marketing strategies, thus Brand awareness at the end of 6 months should be 20-30% Top of the mind recall 30-40% Assisted recall Customer acquisition of 1000 growing at 10% per month Customer service level of 95%(Evans, 2003) Market segments The market segmentation for this product can be best done through demographics. Hence, the demographical segmentation done in this case would be through Age. The following are the segment chosen: Kids 0-6 years Youth 7-22 years Working professional 22-55 years Retired 55-80 years This demographic age segmentation will almost cover the entire population. Now, there has to be logic to decide the target market among the segments. Target Market G RO Carry-on luggage is a new, technically superb, trendy and fashionable product. Therefore the target market for this kind of products would be the youth and working professional segments. Typically any adult should be targeted for this product. This is the age group that would perfectly relate to this kind of product. The reasons are: They are trendy and always on the lookout for new and advanced products. They are more into technology and prefer products high on technology. They are the age group who easily experiment and involve themselves with new products. They are more likely to invest into hedonistic products and have a high degree to indulgence Hence, all these reasons make this age group perfect for G RO Carry-on luggage. Positioning To determine the positioning of the products, we have to first identify the attributes associated with the product. Lets first list down all the attributes of G RO Carry-on luggage. Revolutionary, Travel Companion, Technologically advanced, Trendy, Fashionable, Modern, Latest The above are the major attributes that come to our mind when we think about G RO Carry-on luggage. The positioning statement thus should reflect what the product stands for. It should reflect the brand attributes and create an imagery of all this attributes. Therefore the position statement should be For all young individual who seek technologically advanced products and are willing to experiment, G RO Carry-on luggage is a travel luggage which unlike others is a superior electronically enabled product which is just like your travel companion. This positioning statement can be condensed into the following brand tag line Now never travel solo. G RO Carry-on, your travel companion. Always. (Moutinho) Marketing Strategy The marketing mix has to be perfect for this product in order to successfully dominate the market. A clear thought out strategy for each component of the marketing mix is needed, i.e product, place, price, promotion. Product The product is G RO Carry-on luggage. The aspects that we need to think on in this segment are Design Technology Usefulness Convenience Value Quality Packaging Accessories Warranties The branding strategy Each of these aspects has to be clearly thought out. The attributes in these should be Design: It should be a trendy and modern design which move eyeballs at the first look. The colour also should be catchy as it will be targeted for youth who usually appreciate bright and modern colours. Technology: It should be technologically modern and should incorporate latest electronics. The target audience will be more attracted towards the product if the product is highly technologically advanced as it enhances the ease of use. Usefulness: It should not just be attractive and modern. It should serve the purpose of a traditional luggage. It should be of a good size and be sufficient for longer duration of travel. Convenience: Luggage should be easy to move and carry. There should be good wheels and handles which make it easy to move across airports, railways stations and bus stations. Value: The consumer should be able to feel the value of the product. It should be an optimum mix of a traditional luggage integrated with modern technology. Quality: The quality of luggage matters a lot. It should be wear resistant and should be tough on rough usage. Young people are like to have abusive usage trends and hence quality of the product matters. Branding: The branding should be a sub-brand of the company. The product should leverage the parent brand and also in turn try to create a brand for itself. Place The aspects that need to be looked in the place strategy are Retail Wholesale Mail order Internet sales Direct sales Peer-to-Peer Multi channel The place strategy is basically one to reach the target consumer in the easiest way. We need to find out how to reach the consumers efficiently and cost effectively. Therefore, balancing act should be done between the efficiency and cost to reach. The place to reach the target consumer should be Retail. The reasons for this should be It is new and technologically advanced product. The consumers need to have a touch and feel aspect to the product in order to personally see how the products should be. These kinds of products need to be visible and should allow consumers to try at retails outlets before purchasing. Retail is way to reach a wide range of consumers. It will be able to reach maximum potential consumers. Retail will provide a perfect balance between cost of outreach and efficiency of sales. Sales conversion ratio is likely to be highest in the retail form of sales. There needs to be a special section in retail stores which will specifically house G RO Carry-on luggage. This will draw the attention among the potential target audience and will be excited to try out the products. A new section with a very good and catchy merchandising will move eyeballs and will lead to a higher number of trials. Promotion The aspects that need to looked into the promotion strategy are Special offers Advertising Endorsements User trials Direct Mailing Leaflets Free gifts Competition Let us analyse the importance and relevance of each aspect in detail Special offers: As G RO is a new products, there is a necessity to provide special offers to drive initial sales. Offers like a discount of 10% should be able to drive sales. Advertising: In order to create an initial brand publicity and awareness, a good funding needs to go into advertising. Mass media like newspaper and Outdoor advertising should be used as these will reach the target audience in the most efficient way. Endorsements: Celebrity endorsements may be taken to create an initial marketing buzz for the product. User trials: Trial products should be kept at retail outlets so that people can try and give reviews. Limited trials should be kept for the first six months to garner a good PR. Direct Mailing: There is no need to direct mailing as this will be a time consuming and ineffective process. Leaflets: There is also no need to provide leaflets as a publicity aspect. Free gifts: Free gifts are not good for a long term perspective and as this is a premium product there is no need to push sell through free gifts. Price The pricing strategies that need to be looked into are Skimming Predatory Penetration Psychological Loss leader Cost plus Premium The pricing for G RO carry-on luggage has to be premium pricing. The reasons for this are This is a hedonistic product where the buyer feels elated by purchasing a product which gives a feeling of premium-ness. Reducing the price will degrade the premium-ness attached to the product. This is typically a low volume high margin product. Hence, if pricing is not premium, profits made would be sufficient to sustain operational and marketing costs.(Emerson) Action Plans for first six months Once we have defined the marketing strategy for R GO carry-on luggage, there is a need to define executional actions that would help us achieve those on-ground. The following are the actions that need to be taken A strong marketing communication A marketing agency has to be hired who would be responsible for developing a 360 degree integrated marketing communication for G RO. This would define how much to communicate, what the content should be, what media channels and apertures do we need to use and what should be the return on marketing investment. The areas to define will be Content of communication Media vehicles and apertures Return on marketing investment Test market the product Before testing out the entire marketing, it is imperative to test market the product in order to find out the effectiveness of the marketing mix. This would be a small geographical area where our target market resides and see how the product performs. A test market in the city of Sydney for a period of one month and followed with slow expansion covering entire Australian market in six months. Create a network of retail outlets A study needs to be done as to which retail outlets need to be tied up with for distribution of the product. As the product is in premium category, only high end retail outlets need to be targeted. References Rajagopal. (2016). Segmentation, Targeting, and Positioning.Sustainable Growth in Global Markets,188-217. doi:10.1057/9781137525956_7 Selecting target markets and market segmentation. (n.d.).Marketing Your Practice: Creating Opportunities for Success.,18-28. doi:10.1037/10200-002 Wang, H. (n.d.). The effects of marketing mix on brand equity. doi:10.14711/thesis-b854880 Evans, M. (2003). Fragmenting markets: Implications for segmentation and targeting.Journal of Consumer Behaviour,2(3), 210-211. doi:10.1002/cb.102 Moutinho, L. (n.d.). Segmentation, targeting, positioning and strategic marketing.Strategic Management in Tourism.,121-166. doi:10.1079/9780851992822.0121 The Marketing Mix and the 4 Ps: Understanding How to Position Your Market Offering. Emerson, M. (n.d.). The Five Ps of Marketing: Product, Place, Promotion, Price, and Profit.